It’s official, we are now dmexco veterans, having attended this German-engineered digital marketing expo for a few years running. We got the T-Shirt and joined the fan-club of this evangelical paean to all things interweb. But dmexco isn’t just a church for digital economies, it offers a broader scope for its attendants who come from the four corners of the earth and a diverse array of business eco-systems. That’s why 500 top international speakers came from around the globe to descend on Cologne for a couple of days of coordinated chaos.
While it hasn’t got the cachet of other annual tech expos just yet, it’s still growing exponentially with footfall skyrocketing to record levels this year. Don’t believe us? Just read the following PR-friendly fact zingers. At 43,000 trade visitors, 2015 saw 13,000 more attendants than last year over two days. There was also a record number of exhibitors with 881 companies vying for space over 75,000 square metres of real-estate. In fact, it was so big they had to open another hall to accommodate everyone.
While last year’s buzz was dominated by programmatic, this year’s trending highlighted the digital transformation of the global economy. Rolled into that was the growth of mobile video, (something the IAB picked up on in a blog this week), the wider picture for automated technology, measuring emerging platforms, trying not to drown in the signal to noise ratio that is Big Data and the hype train for the Internet of Things. That’s a lot of potential disruptors for the future of the internet – something we mulled over while throwing shapes and trying to keep up with the kids at 3:00am. We still got it. Same time next year?