Gaming ad sales house wins HTML5 casual gaming contract to add to its increasingly diverse portfolio
London, England, November 23, 2015 – Venatus Media (www.venatusmedia.com), one of Europe’s largest gaming ad sales houses, has won the exclusive sales contract with HallPass BV (www.hallpass.com), a specialist in HTML5 casual games for cross-platform consumers. Venatus Media will help HallPass BV, with ten casual gaming destinations including BoosterMedia, drive revenue through integrated brand advertising, takeovers and pre-roll video.
The exclusive contract will bolster the ad sales house’s expansion into the growing HTML5 gaming market. With over 200 publishers from core, casual and social gaming currently in its portfolio, Venatus will bring its expertise and extensive network of advertisers in the UK and Europe for its new partner. And Venatus Media will help HallPass BV connect advertisers to casual gamers over cross-platform devices in the UK.
BoosterMedia develops HTML5 casual games through its in-house Game Studio and distributes them via media companies, websites, telecom operators and handset manufacturers. In total, BoosterMedia now reaches over 12 million casual gamers every month.
“The UK is a very important market for BoosterMedia and we are really excited about our partnership with Venatus Media. With their strong knowledge of the gaming market we are sure they are able to connect our users with the best advertisers,” said BoosterMedia CEO Laurens Rutten.
“We’re overjoyed to be working with a HTML5 developer that specialises in maximising revenue for its casual games as we seek to diversify into other eco-systems in the games industry,” said Venatus Media co-founder Rob Gay.
“BoosterMedia brings an expertise in casual gaming that’s ripe for us to foster ad sales through – we’re delighted that we’ll be able to share business results together.”
Co-founder, Venatus Media
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About Venatus Media
Venatus Media’s passion and expertise in the games industry helped it become one of Europe’s largest gaming ad sales houses. Venatus Media is committed to one thing: connecting publishers and advertisers to help them target the right audience, on the right platform at the right time. And it launched the world’s first gaming Private Marketplace (PMP) for online advertising in the games industry – bringing publishers and advertisers together using targeted advertising through smarter, real-time business.
Venatus Market has already served over a billion ads with over 200 publisher sites currently signed up. Venatus Media also gives advertisers and publishers smarter, data insights into their customers by using tailored analytics tools and a database with over fifty million unique users.
Want to know more? Visit www.venatusmedia.com, mail email@example.com or contact Venatus Media on the details below. For on-going news, follow Twitter @venatusmedia or LinkedIn and if you want to see examples of great creatives, click this Vimeo link.
BoosterMedia is a leading company in the development, distribution and monetisation of HTML5 games, reaching 12 million active gamers every month. It develops casual and social games within its in-house Game Studio and distributes games from third-party developers.
BoosterMedia was founded in late 2009 and has an ambitious and innovative team with over 50 colleagues from all over the world. Our headquarters and studio are located in the centre of Amsterdam, The Netherlands, with satellite offices in Tokyo, São Paulo and Singapore.
29-31 Saffron Hill
Phone: +44 (0)20 7404 8899