Venatus Media joins forces with Candy Banana for exclusive European direct ad sales deal
London, England, November 09, 2015 – Candy Banana, the publisher behind popular sites including VideoGamer.com, Planet Destiny and The Sims Resource, has partnered with Venatus Media, one of Europe’s largest gaming ad sales houses, for an exclusive European direct ad sales deal. The announcement will see Venatus Media help Candy Banana increase ad revenue through integrated brand advertising, takeovers and video.
Despite being a relatively new business, Candy Banana has already built an impressive roster of acquisitions with one thing in common: sites designed to engage audiences that eat, live and sleep gaming. Hardcore gamers are also loyal – offering much higher engagements opportunities for publishers. Now the Swedish company’s combined monthly traffic is approaching 10 million unique users and 135 million page impressions.
With over 200 gaming publisher sites currently signed up, Venatus Media will help Candy Banana reach advertisers more effectively through its extensive network of contacts. The exclusive contract will also help Venatus Media continue to expand its publisher portfolio and provide Candy Banana with an experienced UK and French sales team to drive revenue.
“As an independent publisher in an increasingly busy advertising landscape, having your own in-house direct sales team is beginning to make less sense. With far more sales resources, Venatus Media is built for this purpose, so for us it’s a no-brainer,“ said Adam McCann, director of Candy Banana. “I’m really excited at the prospects this deal brings – it will help us focus on what we do best, building great content sites, which should help our growth tremendously.”
“We’re thrilled to be working with Candy Banana,” said Venatus Media co-founder Rob Gay.
“Candy Banana is a new business dedicated to hardcore gaming with a growing network of sites. We have the right advertisers to help its growth through our direct sales team. Our partnership means we’ll bring our know-how in online advertising to Candy Banana’s passion for gaming.”
Over the coming months, the company intends to launch a cutting-edge publishing platform in the form of a completely new VideoGamer.com, in addition to acquiring additional high quality sites.
Director, Candy Banana
Co-founder, Venatus Media
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About Venatus Media
Venatus Media’s passion and expertise in the games industry helped it become one of Europe’s largest gaming ad sales houses. Venatus Media is committed to one thing: connecting publishers and advertisers to help them target the right audience, on the right platform at the right time. And it launched the world’s first gaming Private Marketplace (PMP) for online advertising in the games industry – bringing publishers and advertisers together using targeted advertising through smarter, real-time business.
Venatus Market has already served over a billion ads with over 200 publisher sites currently signed up. Venatus Media also gives advertisers and publishers smarter, data insights into their customers by using tailored analytics tools and a database with over fifty million unique users.
Want to know more? Visit www.venatusmedia.com, mail firstname.lastname@example.org or contact Venatus Media on the details below. For on-going news, follow Twitter @venatusmedia or LinkedIn and if you want to see examples of great creatives, click this Vimeo link.
About Candy Banana AB
Candy Banana is a new technology-led network of websites that aims to engage, inform and entertain people with top quality content, produced by small teams of passionate people. Our websites are lovingly crafted in-house and are always evolving, with a new cutting edge publishing platform expected to launch soon.
29-31 Saffron Hill
Phone: +44 (0)20 7404 8899