Gaming ad sales house wins core game publisher contract for its expanding UK portfolio
London, England, November 13, 2015 – Venatus Media (www.venatusmedia.com), one of Europe’s largest gaming ad sales houses, has won an exclusive partnership agreement with WhatCulture UK Gaming (www.WhatCulture.com). WhatCulture.com, an online, UK-based magazine that covers the popular zeitgeist, runs core gaming content for switched-on readers. Venatus Media will help them increase sales revenues through integrated brand advertising, takeovers and pre-roll video.
With over 200 publishers from core, casual and social gaming currently in its portfolio, Venatus will bring its expertise and extensive network of advertisers in the UK and Europe for its new partner.
“We are very happy to be working with Venatus across WhatCulture UK Gaming. They provide a first rate professional service, and deliver high quality advertisements for campaigns that work well alongside the passionate and engaging content we feature on site,” said Dan Powell, head of Ad Ops, at WhatCulture.com.
WhatCulture.com combines a number of networked sites using expert writers covering gaming, film, music, sports and TV. With 10 million monthly unique users and 140 million month page views, WhatCulture.com now offers a global reach with major opportunities for branding, messages and sponsor partnerships.
“We’re thrilled to be working with such a dedicated core gaming specialist,” said Venatus Media co-founder Rob Gay.
“WhatCulure.com’s gamers are hobbyists who offer much higher engagement rates, making them a very attractive proposition for premium advertisers. Factor in that their audiences are hard to track millennials and we have a fantastic opportunity to increases revenue together.”
Co-founder, Venatus Media
Head of Ad-Ops, WhatCulture.com
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About Venatus Media
Venatus Media’s passion and expertise in the games industry helped it become one of Europe’s largest gaming ad sales houses. Venatus Media is committed to one thing: connecting publishers and advertisers to help them target the right audience, on the right platform at the right time. And it launched the world’s first gaming Private Marketplace (PMP) for online advertising in the games industry – bringing publishers and advertisers together using targeted advertising through smarter, real-time business.
Venatus Market has already served over a billion ads with over 200 publisher sites currently signed up. Venatus Media also gives advertisers and publishers smarter, data insights into their customers by using tailored analytics tools and a database with over fifty million unique users.
Want to know more? Visit www.venatusmedia.com, mail firstname.lastname@example.org or contact Venatus Media on the details below. For on-going news, follow Twitter @venatusmedia or LinkedIn and if you want to see examples of great creatives, click this Vimeo link.
Established in 2006, Obsessed With Film’s success grew into WhatCulture.com – combining anumber of networked sites using expert writers covering gaming, film, music, sports and TV. With 10 million monthly unique users and 140 million month page views, WhatCulture.com now offers a global reach focussed on user-friendly, mass-sharable content, with major opportunities for branding messages and sponsor partnerships.
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