Gaming ad sales house signs exclusive EMEA ad sales partnership with one of the world’s most recognised brands and biggest casual mobile games developers
London, Jan 28 2016 – Venatus Media (www.venatusmedia.com), one of Europe’s largest gaming ad sales houses, has won the exclusive right to represent Rovio Media in EMEA (www.rovio.com). Rovio is the global entertainment media company behind the blockbuster crossover hit Angry Birds. The agreement will see Venatus Media represent Rovio’s award winning native mobile solutions, including brand integration, user requested video and playable ads across the Rovio portfolio.
“Venatus Media’s expertise in gaming, creativity and commitment to their partners makes them the perfect partner for Rovio,” said Paul Chenier, global head of partnerships and advertising at Rovio.
“We are extremely proud of our capabilities and track record in the European market and are excited to have Venatus take us forward, and to expand our footprint in this incredibly important market.”
Venatus Media has specialist sales teams focussed on mobile entertainment, game sales and kids marketing. Between them, these teams will spearhead a strategy to increase awareness of the Angry Birds ad offering while providing brands with a unique way to target a passionate and engaged audience on a massive scale, and in a premium mobile environment.
Following its success in mobile gaming, Rovio Entertainment and Angry Birds expanded rapidly in media and licensing to become a beloved international brand. ToonsTV, the mobile video-on-demand service featuring premium short form content has been viewed more than 5 billion times. Hatchlings “Deck The Halls” was the viral sensation of the holiday season seeing over 20 million organic social views in under 30 days. The Angry Birds Movie is due for release globally in May 2016 with a ground-breaking marketing and promotional campaign.
“We’re looking forward to working with such a well-loved gaming specialist like Rovio,” said Venatus Media co-founder Rob Gay.
“The sales team are huge fans of Angry Birds and we believe that with our passion for gaming and Rovio’s substantial reach and unique IP we can bring many global brands to their ad platform.”
About Venatus Media
Venatus Media’s passion and expertise in the games industry helped it become one of Europe’s largest gaming ad sales houses. Venatus Media is committed to one thing: connecting publishers and advertisers to the right audience, on the right platform at the right time. Venatus Media also gives advertisers and publishers smarter, data insights into its customers by using tailored analytics tools and a database with over fifty million unique users.
And it launched Venatus Market: the world’s first gaming Private Marketplace (PMP) for online advertising in the games industry – bringing publishers and advertisers together using targeted advertising through smarter, real-time bidding. Venatus Market has already served over a billion ads with over 200 publisher sites currently signed up.
Want to know more? Visit www.venatusmedia.com, mail firstname.lastname@example.org or contact Venatus Media on the details below. For on-going news, follow Twitter @venatusmedia or LinkedIn and if you want to see examples of great creatives, click this Vimeo link.
About Rovio Entertainment Ltd
Rovio Entertainment Ltd, the creator of Angry Birds™ is a global industry-changing entertainment media company headquartered in Finland that creatively combines digital with physical, breaking the boundaries of traditional content delivery. Rovio currently employs nearly 5000 professionals from 40 different nationalities across its offices around the world.
Released in 2009, Rovio’s Angry Birds became an international phenomenon within a few months of its release. Angry Birds is not only the most downloaded game of all time, it is a worldwide known entertainment brand reaching out into publishing, licensing, animations, books and location based entertainment. Rovio’s animated Angry Birds feature film is also slated for July, 2016.
For more information contact: http://www.venatusmedia.com/
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Phone: +44 (0)20 7404 8899