Gaming ad sales house signs contract with tweens social network for its expanding casual games portfolio.
London, England, December 01, 2015 – Venatus Media (www.venatusmedia.com), one of Europe’s largest gaming ad sales houses, has won the exclusive sales contract with MovieStarPlanet (www.moviestarplanet.co.uk) and (www.moviestarplanet.fr), one of the fastest growing online games and communities for tweens in the world. The exclusive agreement with MovieStarPlanet will roll out as Venatus Media takes over from incumbent sales agencies SuperAwesome and GenZ Media in the UK and France respectively. The gaming ad sales house will also help MovieStarPlanet, a specialist in the development and marketing of social, interactive games, drive revenue opportunities through integrated brand advertising, takeovers and pre-roll video.
With over 200 publishers from core, casual and social gaming currently in its portfolio, Venatus will bring its expertise and extensive network of advertisers in the UK and France for its new partner. Venatus Media will also deliver its knowledge of kids casual gaming to help MovieStarPlanet connect to the right advertisers through its direct ad sales team.
Based in Denmark, MovieStarPlanet has over 288 million user profiles and more than 10 million monthly active user profiles. Its games can be played in 16 countries and 11 different languages around the world.
“We’re thrilled to be working with a great partner like Venatus,” said Jan Møller, Chief Marketing Officer, MovieStarPlanet.
“They bring the same skills and knowledge for casual gaming that we do and our relationship will help secure many new and relevant advertisers to our site.”
“The children’s casual gaming market is the largest yielding division of our business so we’re overjoyed to be working with such a well-respected partner that knows our territory and can reach millions of users worldwide,” said Venatus Media co-founder Rob Gay.
“MovieStarPlanet’s passion and expertise in kids casual and social gaming is the perfect complement for our UK and French team – a win, win that we can’t wait to start working on to increase their advertising revenues.”
Co-founder, Venatus Media
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About Venatus Media
Venatus Media’s passion and expertise in the games industry helped it become one of Europe’s largest gaming ad sales houses. Venatus Media is committed to one thing: connecting publishers and advertisers to help them target the right audience, on the right platform at the right time. And it launched the world’s first gaming Private Marketplace (PMP) for online advertising in the games industry – bringing publishers and advertisers together using targeted advertising through smarter, real-time business.
Venatus Market has already served over a billion ads with over 200 publisher sites currently signed up. Venatus Media also gives advertisers and publishers smarter, data insights into their customers by using tailored analytics tools and a database with over fifty million unique users.
Want to know more? Visit www.venatusmedia.com, mail firstname.lastname@example.org or contact Venatus Media on the details below. For on-going news, follow Twitter @venatusmedia or LinkedIn and if you want to see examples of great creatives, click this Vimeo link.
Based in Copenhagen, Denmark, MovieStarPlanet is a young and vibrant company founded in 2008 that specialises in the development and marketing of social, interactive games. MovieStarPlanet is the company behind one of the world’s most successful games for Tweens – MovieStarPlanet.com, which has over 288 million user profiles, more than 10 million monthly active user profiles and can be played in 16 countries and 11 different languages.
MovieStarPlanet is one of the fastest growing online games and communities for Tweens in the world. MovieStarPlanet connects Tweens in a Safe Digital Social Networks and offers Integrated Marketing Solutions, tailored for each individual campaign to maximize engagement and results. MovieStarPlanet also offers advertisers access to a highly targetedcampaigns wit higher CTRs and more positive user response to advertising campaigns.
MovieStarPlanet delivers access to an Inspiring Social Network for tweens by delivering digital entertainment for Fun, Creativity and Sharing.
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