When the house of mouse announced it was releasing Disney Infinity, a new type of game with physical toys integrated into a virtual playground à la Skylanders, the bloggerati assumed it would be a Mickey-taking cash in to box tick revenue targets. Eat your blog naysayers: the Disney developers have designed a creative toybox that’s hit critical mass for its innovative gameplay, charm and depth.
With a mash-up of characters from Pirates of the Caribbean to Pixar and old classics, the whole Disneyverse is a ma-hoo-sive sandbox with several game modes to boot. And the sheer breadth of characters and options means this bad boy will be the gift that keeps on giving. So we helped Spil Games serve some space for an interactive rollover ad showing the cast of thousands on Girls Go Games and A Game:
Hailing, like all good petite and bleu things should, from Belgium, the Smurfs have been having a franchise facelift of late thanks to serious investment dollar from Sony Pictures. Two movies in, the cobalt-hued and vertically challenged Smurfers are just about to make their Smurf 2 debut on Blu-Ray and DVD. To celebrate the release, Spil Games has opened up a slice of real-estate for a rich media rollover ad.
The best thing to come out of Belgium. Well, since posh chocolates, my favourite jazz guitarist Django Reinhardt and some nice buildings. Van-Damme and Poirot anyone?
Most mass-media investigations into gaming come with patronising explicatory quote marks over everything. Look kids, this is called a “gamepad” and we’re “playing”, what they call a “platformer” – as if we were all one point off double numbers in an IQ test. And that partisan inquiry blindsides proper journalism because mass-media still starts with the assumption that gaming is, you know, for kids.
And the investigative clichés get plucked from hoary chestnut central. Violence in games they think are for kids or quarterly reports on how much the games industry is worth, relegated to the back pages of the business section. There’s nary a sniff at the cultural resonance of games as art, a legitimate extension of entertainment or, less pretentiously, how amazing they can be to play.
But there is a reboot afoot. The idea that gamers are sticky-tissued, socially inept teens went out the bedroom window when mobile devices connected millions of users to casual and social gaming on the Webternet. Last week, the nice people at Spil Games commissioned a comprehensive State of Online Gaming report. The data collated from various sources including comScore, eMarketer Cisco and PopCap is mind-blowing. Games Beat interviewed Oscar Diele, chief marketing officer at Spil Games for the low down.
More than 1.2 billion people are playing games worldwide, according to a state of the industry report by Spil Games. Of those, about 700 million play online games. That amounts to 44% of the world’s online population now and forever.
Not only are the insane numbers attractive for advertisers, it’s also great news for gamers coming out of the closet and should lead to a cultural renaissance for the industry. Leading lights of that mind-shift are the already out there. This week, Channel Four commissioned the brilliant satirist and ex-games journalist Charlie Brooker to do a documentary on video games for a night of fun themed on gaming. Check out this promo where he gets Channel 4 news’ revered attack dog Jon Snow to try gaming. Brooker spends more time explaining to an incredulous Snow that more women and kids game than teenage boys while Snow couldn’t even work out how to skip through interactive cut scenes. And Wired reports that none other than the Victoria and Albert museum wants to encourage next innovations in video games through exhibits. There’s light at the end of the tunnel and it’s not an oncoming train.
Title aside, we’re avoiding any bird or Thanksgiving-based punnery for this creative campaign Spil Games is showing on its free-to-play A Game behemoth of a site for casul gamers- of which there are very many indeed. The ad comes courtesy of producers of Shrek for their new US-centric, family friendly movie Free Birds to keep the mallrats otherwise engaged during the holiday season. Check out the stuffing and trimmings we added for the rollover ad. That’s no yolk. Shoot me now. Ready…aim…fire!
Isn’t it great when the puns write themselves? Unless you booked timeshare options in a cultural vacuum, you’ll know Nintendo‘s Zelda is often cited as one of the best games ever made. Robin Williams certainly thinks so – that’s why he called his daughter Zelda Williams. My kids were a deed poll away from being called Grand Theft Auto Dalziel. I also think Asbo is catchy but I’m still waiting for someone to make the game.
Main protagonist Link is on a comeback tour in The Legend of Zelda: A Link Between Worlds in a next-gen repaint of the old classic. But this Zelda isn’t just going through the motions playing the old hits - it’s bursting at the seams with added content and features to appease core and casual players. So Spil Games‘ Game site was the perfect digital space to have a floor ad with all the trimmings – interactive, videos and mini-games.
Here’s the Link. Boom! Yes, I am here all evening: