IAB Europe’s GDPR Framework

IAB Europe’s GDPR Framework

First announced in November last year, IAB Europe launched its framework on April 25th in preparation for adhering to GDPR, which comes into effect on May 25, 2018…

Venatus' GDPR Compliance

Venatus' GDPR Compliance

The European Union took a momentous step, announcing the General Data Protection Act (GDPR) which will come into effect on May 25, 2018. GDPR will protect the right to privacy for all EU residents…

EA Sports announce free FIFA 18 World Cup Expansion

EA Sports announce free FIFA 18 World Cup Expansion

After months of speculation, EA Sports have announced the much-anticipated full edition of the 2018 World Cup expansion for FIFA 18, coming to a variation of consoles including PC, PS4, Xbox One and Nintendo Switch…

The evolution of ads in video games

The evolution of ads in video games

For as long as there has been media, there has been advertising. Every time the world is exposed to a new medium, there are marketers wanting to use it as a vehicle to sell products…

What’s next for mobile?

What’s next for mobile?

The future of mobile is being redefined. There is serious growth in the spectrum for mobile in media, advertising software and programmatic…

The Benefits of Programmatic Advertising

The Benefits of Programmatic Advertising

Programmatic advertising offers a wide range of benefits for advertisers. Whilst the more traditional channels of advertising still hold a prominent place, advertisers must not turn a blind eye to a consumer’s desire to be engaged through digital...