Venatus are delighted to announce that they have received Gold Standard 1.1 Certification by the Interactive Advertising Bureau (IAB) UK.
Alongside the IAB Gold Standard Certification, Venatus is also a registered global vendor for IAB Europe’s Transparency and Consent Framework, certified for brand safety as a member of JICWEBS DTSG and The Coalition’s Better Ad Standards framework
Since launching the Gold Standard in 2017, the IAB UK has continued to drive up standards in the digital advertising industry. As an independent gaming and entertainment sales house, Venatus is in full support of the updated best practices introduced by the IAB UK Gold Standard.
As an existing IAB UK Gold Standard company, Venatus was pleased to see the new Gold Standard framework included standards and practices already in place at Venatus Media.
This new certification demonstrates Venatus’ continued commitment to ad quality, brand safety and reducing ad fraud. Venatus’ work with publishers and advertisers would simply not be possible without trust and transparency.
“We’re delighted to have Venatus signed up to the Gold Standard 1.1, demonstrating their commitment to uphold best practice, fight digital ad fraud and improve transparency. The more companies that support the Gold Standard, the further we are in our mission to creating a sustainable future for digital advertising, so it’s brilliant to have Venatus on board.” Tim Elkington, Chief Digital Officer, IAB UK.