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The evolution of ads in video games

The evolution of ads in video games

For as long as there has been media, there has been advertising. Every time the world is exposed to a new medium, there are marketers wanting to use it as a vehicle to sell products…

What’s next for mobile?

What’s next for mobile?

The future of mobile is being redefined. There is serious growth in the spectrum for mobile in media, advertising software and programmatic…

The Benefits of Programmatic Advertising

The Benefits of Programmatic Advertising

Programmatic advertising offers a wide range of benefits for advertisers. Whilst the more traditional channels of advertising still hold a prominent place, advertisers must not turn a blind eye to a consumer’s desire to be engaged through digital...