On this day in 1959, the first Barbie doll went on display at the American Toy Fair in New York City. Ruth Handler, co-founder of Mattel, created the worlds first Barbie Doll and now, 59 years later, Barbie has become an iconic figure in the toy world.
Over the years, Barbie has generated both controversy, popularity and a huge amount of sales. Barbie has been an inspiration to girls, altering the once traditional 1950s gender role.
From astronauts, doctors, presidential candidates to pilots, the range of Barbie dolls throughout the last five decades has encouraged girls to play out their dreams, offering endless possibilities.
It is estimated that a staggering billion Barbie dolls have been sold worldwide in over 150 countries.
Barbie continues to be iconic, pushing boundaries and inspiring girls across the globe and Europe’s leading ad sales house Venatus, are proud to be in partnership with Mattel, showcasing the ever-expanding range of Barbie dolls.