Today, Venatus Media has, once again, been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC.  The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

 Venatus is a global advertising technology platform, focused on gaming and entertainment. Venatus’ portfolio includes some of the best entertainment sites and apps in the world, reaching the most engaged gaming, kids and entertainment audiences.

 As a JICWEBS approved auditor, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s audit services please go to: www.abc.org.uk/audit-services#brandsafety

 Matt Cannon, COO and Co-founder at Venatus Media comments, “We are proud to continue working with industry bodies such as JICWEBs to demonstrate our commitment to brand safety. Our work with publishers and advertisers would simply not be possible without trust and transparency."

 Simon Redlich, Chief Executive at ABC, said: “We are delighted to have audited Venatus Media to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. Our auditing services give the industry confidence about compliance with JICWEBS industry-agreed standards, raising the bar in the important area of brand safety.”

 

 About Venatus Media

Venatus Media is the largest independent gaming and entertainment ad sales house. The Venatus portfolio includes some of the best entertainment sites and apps in the world, reaching the most engaged gaming, kids and entertainment audiences.

 Venatus is committed to creating meaningful connections between publishers, advertisers and audiences through a combination of market innovation, data insight and high quality service working across display, mobile, rich media and video.

 About ABC

 ABC is a leading industry-owned auditor for media products and services, with specialist skills in digital ad trading.

 Through our experienced teams we provide an independent service, checking compliance across a range of media standards. Our rigorous auditing of multiple business types underpins the work of other Standards setters such as BARB, JICWEBS and TAG.

 Our logo stands for quality and trust in media, empowering our £22bn industry to trade with confidence. For more information please visit www.abc.org.uk

 For press enquiries, please contact Richard Edwards on 01442 200971 or abcpressoffice@nativethinking.co.uk

 

 About JICWEBS

 JICWEBS is the UK's Joint Industry Committee for Web Standards and is made up of the following trade bodies: Association of Online Publishers (AOP), Internet Advertising Bureau (IAB) UK, News Media Association, ISBA – the voice of British advertisers – and the Institute of Practitioners in Advertising (IPA).

 For more information please visit www.jicwebs.org

 

 About the Digital Trading Standards Group (DTSG)

 The DTSG comprises representatives from the following sectors of the digital display trading ecosystem: advertisers, agencies, agency trading desks (ATDs), demand side platforms (DSPs), advertising networks, sales houses, advertising exchanges, supply side platforms (SSPs) and publishers.