12 July 2017
Entertainment ad sales house signs deal for exclusive UK and France representation with leading kids-safe discovery platform.
Venatus (www.venatusmedia.com) has won the exclusive rights to represent the advertising for The KIDOZ Network, the first content discovery platform for children.
KIDOZ is the world’s fastest-growing content discovery and recommendation platform for kids, reaching over 50 million children worldwide. Starting as a personal project by a father who wanted to create a way for his daughter to safely play games and watch videos online, KIDOZ has become a global network helping millions of kids find content they love and enabling hundreds of brands and developers to monetise and distribute content to kids. The COPPA-certified platform has formerly worked with SuperAwesome.
Through their exclusive representation of publishers including Rovio and EA Venatus already reaches 65% of 6 to 14-year-olds online in the UK. In the last twelve months their specialised kids sales team has delivered numerous media-first campaigns for clients including Hasbro, Mattel and Disney.
During a year when publishers such as YouTube have faced brand safety challenges, this partnership will enable Venatus to bring a truly kids-safe discovery platform to market for advertisers. The ad sales house’s proven experience will continue to be supported by their seven-year long relationships with agencies including Carat, OMD, Mediacom and Generation Media.
Rob Gay, CEO and Co-founder of Venatus, said: ‘The technology that KIDOZ have created is truly innovative in this space. We are delighted to be able to lend our sales expertise and understanding of younger audiences to this platform and provide them with reach into the European market.’
Gai Havkin, CEO of KIDOZ, said, ‘When looking to expand into the UK market, we were highly impressed with Venatus’s achievements in the gaming space and we felt they are best suited to establish strategic, long term partnerships together with us and leading kids brands. I look forward to working with Rob and his team.’
NOTES TO EDITORS
About Venatus Media
Venatus is Europe’s leading entertainment ad sales house. Founded in 2010, they exclusively represent the direct and programmatic ad sales for Rovio, EA and Spil Games. Venatus is committed to creating meaningful connections between publishers, advertisers and audiences through a combination of market innovation, data insight and high-quality service working across display, mobile, rich media and video.
The company continues to push technological and creative boundaries having built the world’s first Private Marketplace (PMP) for gaming. Venatus Market serves over 2 billion ads per month across 400 publisher sites.
Further details can be found at www.venatusmedia.com
Twitter @venatusmedia or LinkedIn.
KIDOZ, the leading content discovery and recommendation platform in mobile safely reaches children ages 2-13 via two exclusive channels:
KIDOZ Mode serves as the official kids’ safety OS for over 40 top tier OEM’s, carriers and kids brands powering their youth-dedicated products (Lenovo, PBS Kids, Sprout TV, Acer, T-Mobile, US Cellular and more).
KIDOZ SDK is the leading COPPA-compliant mobile solution for thousands of kid focused apps to effectively monetise their traffic in the safest user environment for kids.
PR and Marketing Executive, Venatus Media
+44 (0)20 7404 8899