The enormous reach of E3 was felt in London last week as we launched the advertising for our latest campaign with gaming publisher Bethesda Softworks to coincide with their landmark announcement in LA.
The Elder Scrolls: Morrowind was made available in MMORPG desktop game The Elder Scrolls Online on 6 June 2017, offering the franchise’s ten million fans the opportunity to return to Vvardenfell, the setting of Bethesda’s 2002 console game of the same name.
With a sixth Elder Scrolls title unlikely to enter development in the near future and a five-year period required to build each title, the new adaptation of Morrowind for desktop gaming stands to be one of the most significant for Bethesda.
The publisher has a long history of collaborating with Venatus thanks to our strong track record with core gamers.
The campaign aimed to raise awareness of the release among our strong fanbase of 18-34-year-old desktop gamers, engaging users with an immersive rich media format.
The Elder Scrolls Online was released in 2014 and offered fans the first multi-player installment of the series. Players have previously been able to explore the fictional continent of Tamreil in adventures loosely connected with older Elder Scrolls titles. The new Morrowind includes a new trial and, for the first time, a player vs. player mode.