Back when the Venatus doors first opened in 2010 we chose the company strapline Because everyone games. Well, we say chose but nothing else so accurately reflected the reason Venatus started. We knew we needed to challenge the assumption that all gamers were spotty teenage boys stuck in darkened rooms playing on consoles, slowly developing rickets and repetitive strain injury.
Don’t get us wrong, core gaming is a vital part of the industry. However once you take into consideration games including FIFA Mobile, Angry Birds, Sims and Scrabble (to name but a few) you begin to see why 47% of UK smartphone users are mobile gamers. We’ll let you in on a secret: the largest gaming demographic is women aged 25-45.
With gaming now a multi-billion pound industry in the UK alone and reaching the number and variety of people that it does, the opportunities for publishers and advertisers to find relevant audiences is clear.
Over the years we have built a reputation from taking the time to understand our audiences, we’ve build new technology and campaign formats and offered our clients the transparency and accountability that allows them to trust us to reach the audiences they want. Why are we expanding into new markets? Our clients asked us to.
We are very proud of our success in connecting world class gaming sites and apps with leading brands from across the gaming, entertainment and FMCG industries and we are looking forward to continuing our work with publishers including Rovio, Mobafire and EA.
In addition to this, we will now work across a growing number of entertainment and lifestyle sites and apps. This will allow us to meet the requests of those keen to implement the Venatus methodology to reach new audiences.
Venatus engages the most passionate audiences through premium advertising campaigns related to brands that we know they are interested in, on the sites that they choose to engage with. If that isn’t an appealing offer for everyone involved we don’t know what is.