Viewing entries tagged
adtech

IAB Europe’s GDPR Framework

IAB Europe’s GDPR Framework

First announced in November last year, IAB Europe launched its framework on April 25th in preparation for adhering to GDPR, which comes into effect on May 25, 2018…

What’s next for mobile?

What’s next for mobile?

The future of mobile is being redefined. There is serious growth in the spectrum for mobile in media, advertising software and programmatic…

The Benefits of Programmatic Advertising

The Benefits of Programmatic Advertising

Programmatic advertising offers a wide range of benefits for advertisers. Whilst the more traditional channels of advertising still hold a prominent place, advertisers must not turn a blind eye to a consumer’s desire to be engaged through digital...