Viewing entries tagged
in-app ads

The evolution of ads in video games

The evolution of ads in video games

For as long as there has been media, there has been advertising. Every time the world is exposed to a new medium, there are marketers wanting to use it as a vehicle to sell products…

The Measurable Benefits of Playable Ads

The Measurable Benefits of Playable Ads

We aren’t the first to say it, and we won’t be the last, but both audiences and the ad industry are sick of standard ad formats. Last week...