Viewing entries tagged
video games

The evolution of ads in video games

The evolution of ads in video games

For as long as there has been media, there has been advertising. Every time the world is exposed to a new medium, there are marketers wanting to use it as a vehicle to sell products…

People who play together, stay together

People who play together, stay together

One may suggest February is the month of love and believe it or not, there is no better way to bond this St. Valentine’s Day than playing your favourite video game with your significant other....

Global Gamers

Global Gamers

In these lonely and divisive times there is comfort in the strong community spirit that unites many gamers. Yes, there are rumours that gamers are...

What to pack for Gamescom / DMEXCO

What to pack for Gamescom / DMEXCO

Never mind Cannes Lions, for the in-the-know ad executive Gamescom is the place to go for emerging entertainment trends and passionate audiences. The thing is...

Returning to Morrowind

Returning to Morrowind

The enormous reach of E3 was felt in London last week as we launched the advertising for our latest campaign with gaming publisher...

The Measurable Benefits of Playable Ads

The Measurable Benefits of Playable Ads

We aren’t the first to say it, and we won’t be the last, but both audiences and the ad industry are sick of standard ad formats. Last week...

Venatus at the Movies

Venatus at the Movies

With the summer blockbuster season well and truly upon us we have taken a moment to look back at some of our best film-inspired advertising briefs of...