At Venatus, brand safety is a defining principle of what makes us unique. Eight years ago when Venatus opened its doors, many of our advertisers talked to us about the need for brand safe media opportunities, curated and free from the challenges associated with open market buys. We feel proud to still be adhering to this model.
Venatus is committed to delivering ads and protecting our advertisers from inappropriate sites and advertising fraud, employing a range of methods to ensure ongoing transparency and security.
As well as our personal commitment to brand safety we felt the need to open ourselves up for external scrutiny. To do this we, joined the Digital Trading Standards Group (DTSG) who adhere to standards of best practice throughout the industry.
We are pleased to announce that Venatus have had its DTSG certification renewed for the second year. Following a rigorous audit, Venatus demonstrated its process to adhere to JICWEBS internal guidelines to provide brand safe environments for its advertisers, diminishing potential ad fraud.
In addition to DTSG certification renewal, Venatus has proudly joined IAB Europe’s Transparency and Consent Framework as a global vendor, received the IAB’s Gold Standard Certification and continue to implement the IAB Tech Lab’s Ads.txt initiative.