The evolution of ads in video games

The evolution of ads in video games

For as long as there has been media, there has been advertising. Every time the world is exposed to a new medium, there are marketers wanting to use it as a vehicle to sell products…

What’s next for mobile?

What’s next for mobile?

The future of mobile is being redefined. There is serious growth in the spectrum for mobile in media, advertising software and programmatic…

The Benefits of Programmatic Advertising

The Benefits of Programmatic Advertising

Programmatic advertising offers a wide range of benefits for advertisers. Whilst the more traditional channels of advertising still hold a prominent place, advertisers must not turn a blind eye to a consumer’s desire to be engaged through digital...

The evolution of eSports

The evolution of eSports

No longer seen as a teenage boy’s pastime, eSports is soon to be recognised as a billion-dollar market...

People who play together, stay together

People who play together, stay together

One may suggest February is the month of love and believe it or not, there is no better way to bond this St. Valentine’s Day than playing your favourite video game with your significant other....

We're Reclaiming Christmas!

We're Reclaiming Christmas!

Across the world, parents and advertisers alike are in the midst of fighting the forces of Christmas fatigue. Common symptoms include being pressurized into spreading joy and festive cheer...